Sony Unveils Mobile Rent Wallpaper and Charity Donation Program
September 14th, 2005 by
Jeanette
Sony Unveils Mobile Rent Wallpaper and Charity Donation Program: “Fans of the long-running Broadway show can download their favorite RENT characters to their mobile phone while, at the same time, be donating money to worthy charities. For each of the eight main characters, Roger, Mimi, Mark, Collins, Angel, Benny, Joanne and Maureen, a mobile wallpaper has been created and is available to Cingular and Sprint subscribers by sending a text message of ‘RENT’ to 4SONY (4-7669) from a mobile phone. Each wallpaper will cost $2.50. A portion of all proceeds collected from the sale of these wallpapers will be donated to the following three charities:
The National Marfan Foundation, The Jonathan Larson Performing Arts Foundation and Broadway Cares/Equity Fights Aids Foundation.”
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